Hey, that's a cool idea - watch this:
Use the power of consumers (which is money) to reward thoughtful business attitude, the carrot instead of the stick. Nice one - the flash animation on the US homepage explains it even better IMHO.
Homepage & Twitter UK:
http://9carrots.org/
http://twitter.com/CarrotMobUK
Homepage & Twitter US:
http://carrotmob.org/
http://twitter.com/carrotmob
A similar Austrian event is being planned, will keep you updated!
Twitter AT:
http://twitter.com/carrotmobAT
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